The return of flagship award show Gay Times Honours also gained huge mainstream coverage. Drag Race-themed show Snatched! was an instant hit, charting at number 2 in the UK’s Entertainment News chart and consistently remaining in the Top 10. Gay Times became the first LGBTQ+ media publication to pass one million followers on Instagram and it also launched its first podcast in 2021.
A new editorial strategy to diversify Gay Times magazine’s content offering resulted in the business investing more heavily in new formats, taking the magazine into a new digital-only era which resulted in 2021 being Gay Times’ most successful year on record.
